QUALITY - AN ALL PERVASIVE ENTITYRoots is committed to manufacture customer-centric and technology-driven products on
par with international quality standards. For example, the horns manufactured undergo a rigorous life-cycle test and are subjected to an endurance of over 200,000 cycles of performance while the industry norm requires only 100,000.
What's more, Roots believes in a quality culture that goes beyond just products. Equal emphasis is given to quality in human relation and quality in service. Roots in its journey towards Total Quality Management has reached
important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS 16949 and ISO 14001 Certification, presently in the process of obtaining NABL accreditation for our Metrology lab. The Group's TQM policy has a well-integrated Quality Circle
Movement with active employee participation at various levels.
This will be achieved through total employee involvement, technology upgradation, cost reduction and continual improvement in
